Hey all of you copywriters out there! Here’s a quick list of books that are supposed to Bibles for copywriters out there. I personally haven’t read each and everyone, but I will composing my own list and putting it up on the blog.
http://marketcopywriterblog.com/2010/08/16/25-must-read-best-copywriting-and-marketing-books/
If you click on this link you will be able to access quick tips for about how to create copy as a copy writer.
http://www.melissadata.com/tips/copywriting.htm
Enjoy!
This is great and simple blog that’s entire being is about copying writing. Although, my blog does targeted for copywriter it also targets all college students that are looking to get into the advertising industry period which is why I include good art direction as well. I hope you enjoy this great site. http://www.copyblogger.com/copywriting-101/
This is an excellent copywriting video! I highly encourage everyone who wants to copywrite to check it out.
http://mashable.com/
is one of the leading news and blog websites about all that is new in social media and latest and greatest in technology, that ranges from iPads to Twitter updates. The website is huge with about 30+ million monthly page views. This might be good if you’re interested in being account planning (eww!) or if you just need to know everything that’s going on in the world technology/web wise.
For those of you out there who might walk aimlessly through life or those of you who have a distinct planned path and wish you could bring yourself to walk aimlessly thourgh life, I’ve got the perfect website for you. http://www.stumbleupon.com/ is the best discovery engine out on the web right now!
It has everything you could possibly think of. No matter if you want to find something that’s creative or something more structured you just point the discovery engine in remotely the right direction and you’ll begin discovering all of these cool website that you might not have ever found out about by yourself. Along the way you can mark websites as your favorite so you can keep track of whatcha like and if you run across something that you don’t find impressive, you just click the stumble button and keep on stumbling.
Now, it wouldn’t be fair if I didn’t throw out a disclaimer to you. http://www.stumbleupon.com/ can be very very very addicting. You think facebook can be bad? You could get on roll and stumble for an hour and a half straight when you were only suppose to just check you facebook for “5 minutes” and then start your paper. Either way it wouldn’t kill us to have a new vice or than facebook, so this is my new bad habit gift to you.
TBWA\Chiat\Day has added three new comers to their creative team on their Nissan account in order to keep things fresh and to keep the brand moving a positive direction.
The three new additions are directors Dylan Schwartz, Garman Yip and Glenn Sanders. These three have experience on lots of car brands e.g. Nissan, Infinity, Scion, Acura, Honda, and Harley-Davidson. They also have a art directing background with a strong infuses in digital design.
TBWA\Chiat\Day said goodbye to the former Media Arts Lab ACD, Alicia Dotter, who has joined Team One as a creative director. At TBWA\Chiat\Day Dotter worked on campaigns such as, Mac vs. PC and iPhone. Dotter has quite the work experience, she has also worked at Mad Dogs, The Sloan Group, Tribal DDB and Deutsch. At Team One she will be working on Ritz-Carlton, and Lexus accounts.
And that concludes my TBWA\Chiat\Day stalking for today.
I personally enjoyed this outdoor ad because it had the total package and then some. The total package includes nice copy and nice art direction, the and then some includes the fact that you can participate with the ad. This ad quickly established the four A’s. By with grabbing peoples attention, promoting awareness of the brand, shaping their attitude towards concern for the brands cause and finally, people taking action because they actually donated 50 cents. 
Enough said.
Look, I’m a copy writer and I believe in the power of the copy. So all of you copywriters out there don’t hate me, but you have to admit this is amazing art direction. Copy is pretty amazing too, but we all can see that this is a n art direction driven campaign
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The agency behind this cool brilliant campaign is Cutwater and it was release in October 2010.
I just thought the copy was clever and got to point of the ad’s strategy. The brand is French CCFD-terre Solidaire and the agency that did this print ad is EURO RSCG C&O, Paris from Paris, France.
